The UK’s media channels are often rife with horror stories of cowboy tradespeople. People watching programmes like “cowboy builders from hell” on channel 5 or “watchdog” on BBC1 will certainly develop a negative image of the trades men and women in the UK. In fact a staggering 60% of people said that it is fair to label tradespeople as “cowboys” or “rogue traders” and 20% of people said that they’re afraid of being ripped off when they need work done.
Follow these simple steps to avoid being labelled as a rogue trader:
Build relationships with your clients: Take care of little jobs free of charge. This will help increase customer loyalty. When someone is happy with your work, they are more likely to recommend you to their friends. A survey conducted by imperial finance revealed that 37% of people feel that having a relationship with their trades person is important, and 14% of people were referred to their trades person by a friend or family member.
Clean up after yourself: This might seem obvious but it is often overlooked by tradespeople. If you are working on a leaking sink and you spill water on the floor – make sure you mop it up. If you have had to take things out of cupboards to access pipework, make sure you put it all back before you leave.
Make yourself as easy to contact as possible: leave people with a copy of your flyer, business card, or a fridge magnet with your telephone number clearly printed on them, remember to take the visually impaired into consideration. Make sure that you always have your mobile switched on, if you can’t take the call, make sure you call them back at your earliest convenience.
Keep in contact with your clients: after you have completed the work, call the client back, ask them if they are happy with the work – or if they have ran into any complications. 55% customers leave because they have had no contact from you and are indifferent. After Job Service is often more important than the job itself, this is where you can really start to build relationships with your clients and go above and beyond your call of duty. Loyal customers spend on average 33% more than people who are non-loyal and can refer up to 107% more customers than non-loyal customers.
Make it easy for people to get references: set up social media sites, and encourage people to review your business online – this is effective because people buy from people if someone has a something bad to say about your business then people are less likely to hire you to do the work. Make sure you leave them with nothing bad to say! Set up a website to showcase your qualifications, and show people that you really are an expert in your field. This will give people confidence in your ability as a trades person.
Make sure you are fully trained for the job: again it might seem like an obvious point, but if you are not correctly trained for the work don’t take it on. Leaving the work half way through or doing a bad job can damage your reputation.
You can’t start a career as a skilled trades person until you have received expert training. No matter what career you are considering Access Training can help. We offer courses for beginners looking to learn a new trade through to more experienced tradespeople who are looking to expand their service offering.
To find out more about the courses we offer at our state-of-the-art training centres you can contact us by calling (Freephone) 0800 345 7492 or by filling out the enquiry form here.