Anonymously tracking page visits, hits, search terms, visitor locations etc. for statistical purposes, which help us to improve our services. We use Google Analytics to provide us with information about use of the website, examples of this statistical information would be how many visitors from United Kingdom we have had, how many visitors used Internet Explorer as a browser, how many pages were visited today, what words visitors search for to find our website etc.
Improving security on the website to prevent fraudulent activity and protect your personal information
Identifying visitors for login purposes. This ensure that you stay logged in on each page you visit, allows your browser to remember your login credentials, allows us to make recommendations based on your preferences or settings
Storing an anonymous reference to your shopping basket
Storing an anonymous reference to information you enter into the website e.g. to track popular search terms