Is this the publicity the Green Deal needs?

Following the ECA's warning that the Green Deal was at risk of "sleepwalking into obscurity", two new websites have been launched in an attempt to provide more information to homeowners and businesses alike on the Government's energy saving scheme.

Green Deal Directory is a database of both assessors and installers across the country, which users can search within a designated radius of their postcode or town. Meanwhile Green Deal Certified is offering a fast track approach to accreditation, providing would-be installers/assessors with a faster way of completing the necessary paperwork for official approval. By speeding up the process to offer energy saving services, this should give smaller businesses a much needed boost while also allowing more people access to these services.

Thomas Farquhar, sales manager of Green Deal Certified, said: "It was clear that the average potential supplier of Green Deal services simply found the accreditation process far too time consuming. They are busy people. Therefore, our service takes away the hassle and time problems and in effect allows these companies to take an 'express' path to accreditation."

While effort is finally being made to push the Green Deal into the public eye, are these measures coming too late? Yesterday Enact Energy Renewables, one of the first Green Deal providers, announced that it is in administration. Christopher Norman of Begbies Traynor business restructuring and insolvency advisors, who have been appointed as administrator, said: "The company has retained some of its employees to assist the administrators in conducting an orderly winding down of the company’s affairs. “We will now attempt to source a purchaser for some or all of the company’s business undertaking and assets."

Enact had recently signed a deal with the Residential Landlords Association to provide Green Deal upgrade work, with the target of doing 10,000 properties over the next five years valuing the contract at £100 million.

Publicity has always been an issue when it comes to the Green Deal - how can people be expected to take advantage of it when they aren't fully aware it even exists? The Green Deal Directory "About Us" page states that "The MCS & Green Deal Directory is advertised extensively on Google, Yahoo, MSN and through green publications & blogs. The MCS Accredited Installer Directory is also advertised in leading printed publications such as Grand Designs Magazine, Real Homes, Self Build & Design Magazine and Home Building & Renovating Magazine, and at world class exhibitions such as Ecobuild." However surely the people reading these are the ones already aware of the Green Deal?

The project is off to a good start, with official figures from the DECC showing the take up reached record numbers in March with almost 8,000 assessments completed and £68.9 million worth of contracts let through the eco brokerage scheme, but there's still a long way to go to meet the Governments proposed targets. Will these new websites make that much of a difference? Only time will tell.