A controversial advertising campaign commissioned by the Government to encourage people to change career if they’re in danger of redundancy or at risk as furlough as about to come to an end, has been pulled following complaints abouts its content and the lockdown conditions changing once again.
Social media reacted with fury after the adverts called for people employed within the arts and culture, struggling sectors to ‘Rethink, Reskill, Reboot’, with an emphasis on considering a career in ‘cyber’. The ‘Cyber First’ adverts featured 4 different people in different roles but primarily a ballerina named Fatima who is pictured tying up her ballet shoes next to the words, ‘ Fatima’s next job could be in cyber. (She just doesn't know it yet)
The reaction has been ‘negative’ to say the least, with many responding to the calls to ‘Rethink, Reskill, Reboot’, with accusations of condescension and a dismissive attitude by those in the arts and culture sector, as it asked for them to consider other new careers, in ‘cyber’.
Whilst this is obviously an area of future growth with the digitisation of virtually every aspect of our lives, the connection of people directly to specific areas is a risky approach for many reasons. When interviewed recently, Rishi Sunak admitted that many people are going to have to abandon their current jobs and retrain in ‘sustainable’ and ‘viable’ sectors: ‘I can’t pretend that everyone can do exactly the same job that they were doing at the beginning of the crisis’, he said.
“If you’ve spent years, possibly even decades, working in a specific job role, then the expectation to shift suddenly and seamlessly to another is obviously a tricky prospect.”
This is a wiser approach in our view, to offer advice and to suggest there are other options is far more subtle. But compounding this, the government has devised an ingenious and comprehensive online questionnaire to help you answer the big question: what to retrain as? Based on your preferences and skills, the intention was to make finding a suitable new career much, much easier. Unfortunately, however, it hasn’t quite gone exactly to plan either...
Some questionnaire results have produced some, unlikely results. And people have found much hilarity in this bizarre but welcome bit of light relief, with ‘fair-ground worker’, ‘boxer’, ‘fish-monger’, ‘stonemason’ and ‘countryside rangers’. One person reported that she was apparently assessed as being suitable to be a ‘Bomb Disposal Technician’ or ‘Bingo Caller’.
Among the thousands of unsuitable job suggestions was one lady in her fifties recommended as a stunt-double; responding on Twitter, she optimistically suggested that she should retrain as she ‘could be a stunt-double for an unfit woman in her 50s?’.
Another slight miscalculation involved a self-proclaimed ‘painfully unfit PhD student (who loathed PE throughout her school career and continues to avoid any form of exercise) should retrain as a... ‘professional sportsman’.
But some results have, at least, shown that the test gives some accurate results, as partakers in this quiz have ended up being told to retrain in… their current job:
‘I’ve just done the government assessment to see what I should retrain as’, wrote one bemused user. ‘I’m going to leave my job as a teacher to become...a teacher’.
You may want to take a look and see what vocations your skills match up to (but don't say we didn't warn you about unexpected outcomes):
On a serious note, however, this only reflects the gravity of the situation. Many thousands of people across the country are due to have their worlds turned upside down, and forced out of happy, prosperous careers. They are being forced to consider changes that were not part of anyone's plan only a few months ago.
Thankfully though, Access Training offers the perfect way out, but for those who have a desire to get a trade. We are quite clear that there are many other options out there for new careers and training courses to get you there but we will only ever offer advice to those who have asked for it. Not preach it to everyone regardless of their situation.
Serving those wanting to retrain and change careers to get a trade has been a goal of ours since the beginning, 2003 to be axact; thousands of people from across the employment spectrum have approached us with the aim of retraining and starting out on a fresh path into trades training.
Now our services may be needed more than ever – and we may be the service that you need. We will however, never condescend you or take your previous experience for granted. Our Career Support Team is here to listen and advise you.
"Guys who’ve come from all sorts of backgrounds, taxi drivers, entertainment, even to the point where I’ve had some solicitors because they’re unsure of whether they’re ever going to go back to working in the office.
Anybody who's lost their job... my advice is don't be afraid. With hard work and the right training... you can do anything that you want."
Jimmy Adkins, Access Training Academies Tutor speaking to Robert Peston from ITV
Learn your trade. Get qualified. Make it happen.