The Gas Safe Register isn't just a comprehensive register of the UK's qualified gas engineers (something that is a legal requirement - not just something we recommend to our gas course trainees!), it also plays a huge part in promoting awareness gas safety and making sure people know how to detect a gas leak. And their latest efforts have paid off, as the Register is awarded a DBA Design Effectiveness Award for its 'Silent Killer' campaign.
The campaign was set in motion after one in five homes in the North West were found to have unsafe gas work, and used a mix of online, local press, outdoor advertising, events, and even a horror-movie styled advertisement. All of these steered viewers towards the 'Silent Killer' campaign website, where they could then book a gas safety check and sign up for an annual reminder. The campaign was a roaring success, with the Gas Safe Register seeing a 300% increase (equivalent tomore than 53,000 homes) in higher risk households signing up for annual checks.
The Design Effectiveness Awards 2014 gave 'Silent Killer' the gold award in the 'Design for Society' category, featuring the full case study on its effectiveness outlined by Gas Safe on their website. Gas Safe Register marketing and communications director Nick Terry commented that: "“The Silent Killer pilot was the first time Gas Safe Register had aimed to persuade people to change their behaviour, rather than simply raise awareness of the dangers of gas work. It was therefore vital that the design was engaging and would encourage people to act; by getting their gas appliances checked by a Gas Safe registered engineer."
He continued to say that the campaign's success has helped shape future ones to come as more and more people sign up to protect themselves from unsafe gas work nationwide. However in a perfect world they shouldn't need protection - all gas installers would be professional and above board, fully qualified members of the Gas Safe Register. Unfortunately there are those out there who aren't so honest, and while they are always eventually caught they put lives at risk with dangerous workmanship. At Access Training Acadmies we make sure all candidates on our intensive gas training courses are given expert levels of tutelage, teaching them the very basics of gas engineering all the way up to assisting them with their gas portfolios and ACS assessments. For more information, call 0800 345 7492 to speak to one of our advisers.
But for now, congratulations to the Gas Safe Register and long may its good work continue!