Following a recent appliance safety campaign report that illustrated the low success rate for product recalls in the UK, the Electrical Safety Council has taken new measures to promote public awareness of the dangers these products can cause.

The report, titled Safer Reports, Better Business - A 360° Approach to Improving Electrical Appliance Safety, found that the average success rate for electrical recalls is a mere 10-20%. In the last six years, there have been over 250 product recalls, so with this figures in mind there are still hundreds of thousands of potentially dangerous products still in circulation. Or worse, still being used in households!

Most products recalled are usually done so because the present a risk of fire or electrocution, with many of them items such as chargers or adaptors. Though the media may pay more attention to larger appliances (fridge freezers, dish washers etc.), these smaller things present exactly the same risks. 

The report also researched public attitude toward product recalls, and revealed two main obstacles - indifference and underestimation. It found that nearly two million adults have knowingly ignored a product recall in the past, with a further million admitting to currently owning an electrical item that has been recalled. It seems many people would rather jeopardise their safety instead of sending back that new HD television they bought to be replaced!

In order to make information about product recalls clearer and more readily available, the ESC has launched their own online product checker, where products can be searched by brand name, model number or product type. On top of this and an extensive media campaign, the ESC will also be working closely with manufacturers and retailers to develop new ways in improving recall rates.

The ESC product recall checker can be viewed HERE.

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