Yesterday we wrote about research suggesting how much work plumbers stand to potentially lose from missed calls. However today pluming suppliers Plumbfix revealed that they are predicting a "social revolution" within the trade.
Tradespeople in general, not just plumbers and heating engineers, are all beginning to see social media sites such as Twitter, Facebook and LinkedIn as a valuable and most importantly FREE way to advertise and create brand awareness. 8 out of 10 tradespeople are already using it as a way to reach more customers and two fifths believe having a page on a social media site will make them look more established. They don't even just use it for reaching customers, as a third of tradesmen even admitted to use it to check on their competitors and what services/prices they are offering.
Plumbfix's research revealed that almost half of tradespeople (48%) are already winning new business through Twitter and the like, and a larger proportion (68%) say their social media activity has increased since this time last year.
Sandra Everett, the senior marketing manager at Plumbfix, stressed the importance of small businesses getting to grips with social media as members of the public are more likely than ever to go online in search of a tradesperson."As plumbers increase the amount of business tasks and transactions they undertake online, social media should be seriously considered as a cost-effective way to market themselves to more and more customers."
It isn't just tradespeople that are hitting up social media either - trading bodies and contractors are also extending their Twitter and Facebook presence. Even Access Training Academies have Twitter, Facebook and LinkedIn accounts where any queries concerning our courses can be answered.
Via Installer Online