While obviously the main part of gaining a great reputation as a plumber, electrician or any kind of tradesperson is to be fully qualified from an accredited training course, there are still other aspects you have to look at in order to make your business become a success. In the past we've looked at issues such as how your van looks, using social media and even how to handle missed calls. But now we come to another big part of today's modern age and how consumers will search for a competent tradespeople - the internet, or more specifically, websites.
According to new research from digital marketing/website provider hibu, less than a third of construction firm websites are mobile-friendly. With 62% of adults in the UK now using smart phones and 83% having browsed the internet on their phone, this is proving to be a missed opportunity to reach a wider audience. Smart phones are quickly becoming the most common method of accessing the internet thanks to their portability and ability to be used on the go - and so in some ways its even more crucial to have your website mobile ready than it is laptop accessible.
Hibu UK Chief Executive Officer Richard Hanscott said: "Anyone who has visited a website that isn’t mobile-friendly knows how frustrating – or even impossible – it is to browse and navigate it on their mobile device. With consumers increasingly searching local businesses on their smartphones and tablets, it’s crucial that firms have websites that are mobile-friendly so that they continue to attract customers and do not fall behind their competitors. Business owners may feel daunted by mobile technology but in reality they do not need any technical skills to ensure that their site works well and looks great on any device, or even optimised specifically for smartphone or tablet."
So once you've earned your qualifications and are heading out to become a self-employed tradesperson, a mobile friendly website is definitely something worth considering. If you find yourself struggling to do this, hibu have launched a business store specifically catering to those in need of one. The best part is that you can also take advantage of a 30-day free trial before signing up to the full service.